John M. Butera
sales@adorablebabygifts.com
Ph: 713-666-0844
www.AdorableBabyGifts.com

"When I ....started a website for our Houston based children's clothing store .... I hired Compass Web Site Design. They took on the job in earnest and after they had done their own research they had a long conference with us one Sunday afternoon. Compass asked us what percentage of our business was in baby gifts and we told him 1% baby gifts, 99% children's clothes. Compass told us our web site needed to be 1% children's clothes, 99% baby gifts. They showed us evidence for why they believed we needed to focus on baby gifts, and after a week or so of continued discussions we finally understood why. Compass (through extensive diagnostics) had uncovered the fact that a whole lot more people search the web for baby gifts than they do for children's clothes. Compass pointed out something that would eventually prove to be a major factor in our web business, babies who receive gifts don't usually return them, but children do! Next Compass told us how to come up with a domain name and web site name.

Then came the construction of the web site. It turned out to be a great looking web site even without all the heavy images and graphics that rob most sites of the speed they need to be quick loading for the customers viewing them. Our customers have more time to spend in our web site because they don't have to waste time waiting for the site to load. Compass convinced us that we would need to write a lot of unique content for the site. Again, Compass was right, for content is like peppermint candy to the search engines. Our content is rich with our keywords and key phrases. Our keyword meta tags and description meta tags are properly constructed. The description and keywords back up the title of each page which backs up the name of the web site which backs up the web site's URL which backs up the domain name. All because our web design firm knew what they were doing.

Compass Web Site Design are webmasters, and I emphasize the word 'Master', but they are also a firm that knows and understands business. This is what you need if you are going to entrust your financial livelihood to someone for the purpose of creating a business for you on the Internet. The story will not end there. Day in and day out you will be able to count on having a statistics expert watching over your web business and the statistics it generates. Compass has the ability to find vital clues hidden in those statistics that will enable him to adjust and tweak your web site so that it will continually evolve and improve!

To sum it up, Compass is the web expert firm. They excel in developing and maintaining web sites that consistently rank very high in the search engines and directories. After your web site is complete, they will be your advisor regarding all you need to work on to further push your web site towards the top of the pack.