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University
Of Houston Internet Marketing Classes.
APRIL 15TH DEADLINE TO SUBMIT TO YAHOO
http://submit.search.yahoo.com/
Google Drops an E-Mail Bomb
Its coming free "Gmail" service, with 1
gigabyte of storage, looks likely to score a direct hit on
rivals Yahoo! and Microsoft WITH OPTION FOR POP MAIL
CHECK BACK LINKS FROM MSN:
linkdomain:www.visionmasters.com
Good link popularity tool:
http://www.instantposition.com/free-downloads/link-popularity-tool.cfm
All Canadia Meds
http://www.allcanadianmeds.com REQUESTED LINK FOR MEDICAL
SUPPLIES
- CHECK LINK POPULARITY,
- CHECK LINK ON HOME PAGE,
- CHECK CHACHE VIRSION ON LINKS PAGE
- CHECK LINK ON HOME PAGE Has ? in cgi
script for affliate script
- Wayback
Machine
http://web.archive.org/ (If you loose information it can
be replaced
- Check alexa to check traffic and
wayback machine to find how long All Canadia Meds* has been
online.
- Key word
density checker:
http://www.keyworddensity.com/
Struvectin-SD Manufacturer price fixing
and problems it caused
Options
Wholesale price @ 60% msrp =$81.00 Per Unit
- Up price to msrp $135.00
- Up price to msrp +Free Shipping?
- msrp minus shipping
- Free product 60% off from mfg,
or do it this way:
Discuss mailto tag
<a href="mailto:pricing@coral-calcium-supplement.net?subject=Click
Send To This Email To Recieve Discount Price List">Click Here To
Send E-Mail Message To Receive Our Private Price List</a>
http://www.coral-calcium-supplement.net/strivectin_sd_wrinkle_cure.htm
view source search for mailto tag
Private Pricing Page
http://www.antiaging-skin-care-products.com/pricing.htm
Visionmasters ranking *stretch mark
creams* on yahoo, do cached version of page to show why
Visionmasters got banned for the over use of the term
Stretch Mark Creams
http://www.visionmasters.com/Search_Engine_ranking_maternity_clothing.htm
Yahoo The New Scenario
Yahoo SERPs show a marked departure from
the existing Google algorithm. Although Inktomi has not
digressed much from the existing Google algorithm in formulating
their own, the new Yahoo/Inktomi algorithm is not exactly a
canned version of the Google’s, so the niceties that draw the
wedge between the two algorithms need to e pinpointed to
decipher exactly what works and what doesn’t for great rankings
at Yahoo.
Keyword Density
When it comes to the significance of
keyword density, it appears that Yahoo has a marked affinity for
more keywords on the page when compared to Google. The analysis
brings out the trend that most high-ranking pages generally have
a larger number of keywords--primarily in the body text and
title--than the pages that trail behind in SERPs. And
interestingly, while the most high-ranking pages have an average
overall keyword density of 9-10%, not all the high-ranking pages
have that much keyword density; some have only 2-3%. This, in
fact, is the upshot of the role played by backlinks, as will be
explained later. Below is the breakup of various on-page factors
and their respective keyword densities that make up the overall
keyword density of a page:
Title - 15 to 20%. (This is one of the
most momentous factors in the current Yahoo algorithm.)
Body Text - 2.5-3%
Meta Tags - 2-3%
- Key word
density checker:
http://www.keyworddensity.com/
Keywords in the Link Text
Link/Anchor Text still remains the
buzzword, even for Yahoo optimization, though Yahoo apparently
treats backlinks and link text in a different manner than Google.
The statistics gathered reveal that most pages ranking well for
an ‘allinanchor:keyword’ search don’t always top the charts on
doing a generic keyword search. This demonstrates that Yahoo
doesn’t give exceeding importance to link text, contrary to
Google, where ‘allinanchor:keyword’ and generic searches still
yield somewhat identical results with a little change in the
order. As stated earlier, good link building and appropriate
link text need to be further supplemented with copious keywords
in title and body text.
Sub-pages vs. Main Domain
Interestingly, while the index pages
optimized for a certain keyword using link text and all other
techniques sometimes fail to make it in the top 10 SERPs, the
internal pages of the same domain still manage to make the grade
and rank in at least in the top 20 positions. Here's how it
works:
The algorithm first singles out the pages
with most links pointing to them with appropriate link text
(index pages in most cases). Next, it checks the keyword density
(primarily in title and body text) of the pages filtered on the
basis of the links and link text. Now, if the keyword density of
the page is sufficient to satisfy a certain criteria, or if it
can get the better of the other pages in terms of keyword
density, then the page grabs a rank in line with the links and
link text it has got. Otherwise, the algorithm locates another
internal page of the same domain, which may not have been
optimized using internal or external link text, but does have
the sufficient keyword density in body text and title to appease
Yahoo’s thirst for keywords on a page.
PageRank: The Old Recipe
PageRank being the exclusive Google
trademark, it doesn’t now make much of a difference in Yahoo
SERPs whether the PageRank of a web page is an impressive 8 or a
paltry 3. Although the significance of PageRank in Google algo
itself has stepped down significantly, it can still determine
the fates of two pages at Google with strikingly different
PageRank values. That’s no longer the case with Yahoo SERPs, and
one can now comfortably overlook that green bar atop the browser
window if the target is the Yahoo SERPs alone.
Conclusion
So the recipe to send a site rocketing high
in Yahoo SERPs is this: get plenty of backlinks with appropriate
link text, and then inundate the recipient page with keywords in
the body text, title, alt tags, and wherever possible.
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