Search listings outperform
banner ads and tiles.
A study conducted in January 2001 by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, banner ads, and tiles across a variety of sites (both branded and unbranded) to determine which was most effective. In every situation, search listings came out on top
- especially the first three positions.
Search listings
outscore banner and tile advertisement 2 to 1.
Search listings overwhelmingly outperformed banner ads and tiles on all measures, including:
-
Aided and unaided awareness
-
Likelihood to click-on
-
Overall opinion
Search listings rank
significantly higher in likelihood to read or click.
Search listings are more favorable
than banner ads or tiles.
Search listings boost online
purchases.
Consumers are 5 times more
likely to purchase your products after seeing search
listings versus banners.
Search engines are the proven choice
for your online advertising.
It's proven that search listings are
one of the most effective branding tools available, and a
great way to drive lots of qualified customer traffic to
your site. With over 700 million searches per month
reaching 75% of all Internet users.
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