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Online web site promotion is extremely
cost efficient as compared to traditional promotion methods. Even though many e-commerce firms are spending thousands and even millions in traditional marketing campaigns, statistics like the ones below show
that online web site promotional tools are the primary means by which customers find web sites. They are using online
web site promotion tools at a much greater rate.
| "Which of the following helped you find your way to the Web sites you use?" |
1999 |
2000 |
| Search Engine |
67 % |
81 % |
| Link from another site |
39 % |
59 % |
| Viral marketing |
28 % |
56 % |
| Television |
16 % |
48 % |
| Guessed the address |
22 % |
41 % |
| Online Advertising (Banners, etc.) |
10 % |
20 % |
| Radio |
6 % |
19 % |
| Direct Mail |
5 % |
10 % |
| Source: June 2000 Forrester Research Inc. |
As a result, online web site promotion techniques are experiencing greater success then traditional marketing techniques.
Click on the different web site promotion techniques below to learn more about how each
brings customers to web sites.
Usenet Newsgroups
Reciprocal Links
Search Engine Rankings
Newsletters
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