Electronic online newsletters are a powerful tool in
web site promotion. Online Marketing Newsletters keep you in touch with your customers and let them know of updates, specials, and other information related to your product or service. They can also work as a viral marketing machine as customers forward a web site link and information about products and companies around the Internet.
Click through rates for e-mail newsletters
for online marketing are 2.5% according to Forrester Research. - CNET. Much higher than banner ads click through rates of .36%. Depending upon your industry, a regularly scheduled, informative newsletter can create as much traffic to a
web site as high search engine rankings.
Furthermore, since newsletters are personally requested by the client, they build a sense of community and brand loyalty, something that can be very difficult to create on the Internet. This loyalty results in retained clients that spend more.
An effective newsletter should have the following components:
-
Fresh and relevant content
-
A regular/periodic distribution schedule
-
To ensure all users can read the newsletter, send it in ASCII text format
-
Easy newsletter sign-up tools on your web site
-
Quick confirmation response
(maybe a previous newsletter) for new subscribers
-
Easy method for users to unsubscribe to the newsletter
-
Newsletter subscriber management database to ensure quick and easy
newsletter subscriber list updates and newsletter editing
Click here to learn more about how
VisionMasters Newsletter
Marketing Services can allow you to take advantage of this effective tool.
|
