Viral Marketing.
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Viral marketing programs are primarily word-of-mouth advertising that
is tied to an email message making it potentially much more explosive
than traditional word-of-mouth marketing.
"In fact, statistics show that 81% of recipients who receive a viral
marketing message are willing to pass them along to at least one person, 49% will
pass it (viral marketing message) to two or three other people." ( Houston Business Journal, May
19-25, 2000 ).
The best part of a viral marketing campaign
is that the cost of such campaigns can be minimal for such
fantastic results. VisionMasters
designs, develops and deploys effective viral
marketing campaigns.
The keys to all viral marketing campaigns is
to have something in the viral marketing message that prompts
recipients to pass it on. This prompt can come from many
aspects of the viral marketing message. The following is a
list of ingredients VisionMasters
includes in viral marketing messages to
ensure they proliferate through the Internet:
- Humor
- Intriguing or important information
- Entertaining graphics, messages or
animation
- Truly useful messages or data
- Effective message writing or creation
techniques
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