Search Engine Optimization
Steps.
Virtual Domain Name Development:
Although not necessary, having your own virtual domain can be worth its weight in gold. For one thing, it is portable. If you change service providers or
web hosting services, your domain name will stay the same (make sure you are the listed Admin. contact if you let someone else register a domain name for you). Secondly, it can make finding your
web site a lot easier. VisionMasters
Web Site Design can handle all this for you.
Title Tag Design:
Search Engines consider a web page title to be the most telling description of the content of a
web page. This does not mean the first major heading on the
web page itself, it means the caption which appears on the title bar of your browser and is controlled by the <TITLE></TITLE> tags within the <HEAD> of your HTML document. It's important to put as many keywords as possible in the title of your main index
web page. However, it is equally important to make sure the title accurately reflects the content of your
web site. While loading the title, description and keywords of your
web site with "Sex, sex, Fun, fun" may get you a few more hits from the search engines - they won't get you any more business. Additionally, many of the major search engines have recently upgraded their software to detect such deceptiveness and will remove your
web page from their databases. Search engine crawler updates occur on a regular basis to refine their databases and prevent misrepresentation.
VisionMasters
Web Site Design experts stay abreast of all changes and can ensure your web site remains
search engine optimized.
Keyword Diagnostics:
Keywords or Phrases are vital to high search engine rankings. The days of loading your
meta tags with 50, 100, or even 1,000 keywords are over. This is no longer
a single effective method. VisionMasters Web Site Design will
concentrate on the most important keywords or two-word phrases and assist in the creation of informational content pages formed around these
keywords or phrases. VisionMasters
Web Site Design determines your keywords and phrases by running specialized diagnostics on what your target audience has actually been using
in the major search engines to find your type of product on the
Internet over the past few months. The results of our diagnostics can be eye opening.
Generally, most people will already have those keywords present on their
web pages but may not have them in "search engine friendly" places.
VisionMasters
Web Site Design's experience and research will maximize the location of the
keywords for maximum ranking in the search engines.
META Tag Development:
Meta tags will help you control your web site's description in search engines that support them. Adding some meta description code can be useful, but is not the only method to increase your
search engine rankings. Your <META> text should appear in the <HEAD> part of your document.
Writing an appropriate META Tag takes in depth knowledge of the Internet directory processes.
VisionMasters
Web Site Design experts have years of experience with these processes.
We can help you generate the proper META tags for your page's Title, Description, and Keywords. The major search engines will NOT follow a frameset. Therefore, there is nothing for them to index.
(VisionMasters
Web Site Design recommends that frames not be used).
Body Content Development:
If a web page lacks descriptive text, then there is little chance the web page will come up in the results of many search engine queries. Many search engines sort
web pages in order of the density of keywords. It doesn't matter how many times keywords appear in the document, only the percentage, but this varies among search engines.
VisionMasters
Web Site Design assists you in developing content that is crafted to take full advantage of search engine ranking methodologies.
Use of Graphics:
VisionMasters
Web Site Design recommends not to create a web site that consists primarily of graphics, also consider putting in a brief paragraph of text that accurately describes the
web sites content. This gives the larger search engines something to index.
VisionMasters
Web Site Design uses proven methods of strategically placing and formatting graphics to minimize their negative impacts on
search engine crawlers without sacrificing the visual appeal of your web site.
Yahoo Registration Expertise:
Yahoo has about 80,000 different categories in their online directory. You must go to the most appropriate category to add your
web site. Yahoo accepts only 30% of sites submitted to its directory.
VisionMasters
Web Site Design's experience with Yahoo has allowed us to obtain a higher probability of
listing.
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