DEFINE:
1. Business goals and objectives
2. Competitive landscape
3. Customer needs and benefits
4. Web site objectives
5. Technology strategy
6. Business value chain
7. Web site support infrastructure
8. Internet branding strategy
9. Maintenance resources
10. Key Internet marketing words and phrases
11. Web site success measurements
Deliverables:
1. Web based business model
2. Web enablement strategy
3. Initial web site recommendations
4. Summary Web Site Project Plan
DESIGN:
1. Web site functional architecture
2. Web site technology architecture
3. Back-office system integration
4. Web site content identification
5. Web site content management mechanisms
6. Internet marketing strategy
Deliverables:
1. Web site diagram
2. Web site content checklist
3. Web site functional checklist
4. Detail Project Plan
DEVELOP:
1. Web site content
2. Web site navigational tools
3. Internet marketing web site structure
4. Database design
5. Web site user interfaces
6. Back-office integration
7. System configuration
Deliverables:
1. Beta web site prototype
2. Confirmed web site content
3. Long-term web site recommendations
VERIFY:
1. User web site navigation
2. Accuracy of the web site
3. Functionality of the web site
4. User reaction to the web site
5. Security of the web site
6. Systems integration with the web site
Deliverables:
1. Fully functional web site
2. Web Site Deployment Plan
DEPLOY:
1. Client Training
2. Web Site Launch
3. Search engine and directory submission
4. Search engine and directory confirmation
5. Internet marketing process launch
Deliverables:
1. Live web site
2. Search engine and directory registered site
EVOLVE:
1. Implement long-term web site recommendations
2. Adapt to the changing Internet and industry environment
