Reciprocal links are a major ranking variable for many of the major search engines. (i.e. Alta Vista and Google weight reciprocal links at an importance level of approximately 80% and 90%, respectively) Search engines determine the link popularity of your web site by the number of reciprocal links to your web site. The more links pointing to your web site the higher your ranking. Additionally, reciprocal links (to your web site from another related web site) can generate significant referral traffic. Many web sites receive more traffic from reciprocal links than they do from search engines. Forrester Research estimates 59% of browsers use links to find web sites on the Internet. 

lick here to learn more about how VisionMasters'  Reciprocal Links Services can allow you to take advantage of this powerful tool.