Site Content & Copywriting.
Internet Marketing Strategy ||
Search Engine Optimization ||
Web Site Content &
Copywriting || Reciprocal Links || Strategic
|| Usenet Newsgroup Mining || Banner
|| Buy Keywords || Viral Marketing
|| Affiliate Programs || Newsletter
As part of its full-service Internet marketing solution,
Design offers search engine optimization of Web page content. The goal of
search engine optimization for online copywriting is to provide relevant
information aimed at your target audience. It is the Web page content that
drives traffic to your Web site.
Writing Web site content is unlike writing for any other medium.
There is an obvious difference between writing words to be read in a 25-page
new car brochure and writing words to be spoken for a 30-second television
ad. Writing Web site content adds new requirements into the mix, such as
selecting relevant key phrases and creating pleasant syntax rhythm while
constructing persuasive sentences.
Web site content must be packed with information.
Internet users visit web sites based on their perceived value of the
information they expect your site to contain. Web site content must be
accurate, well-organized and have a logical flow. Online copywriting that
contains grammatical errors or misspellings can ruin a companyís credibility
and lose customers forever.
Online content must include search engine optimization.
Web site content must be search engine friendly. Online copywriting must
adopt search engine optimization techniques that structure Web site content
to take advantage of search engine algorithms. Search engine optimization
techniques incorporate popular search engine key phrases into Web site content.
Web site content must be easy to read.
On the Internet, speed counts. Online writing requires clear and concise
copywriting. Internet research indicates that your Web site content has less
than 10 seconds to make a good impression or your prospect is lost.
Formatting that helps users scan for relevant Web site content increases the
likelihood of turning a prospect into a loyal customer.
Web site content must focus on selling.
If your Web page content contains excellent information, is structured
for search engine optimization and has concise ideas presented clearly, but
lacks a marketing punch, it may never be a profitable Web site. Online
copywriting must emphasize product features and service benefits. Most of
all, Web site writing must be from the customersí perspective. Web site
content should always . . . always . . . ask customers to make a purchase.
Why Hire a Professional Web Site Content Copywriter?
Online copywriting is a special subset of writing that combines writing
skill with the ability to use search engine optimization parameters.
Technical aptitude for building Web sites and the ability to write Web site
content rarely occur in the same person.
Professional Web site content copywriters bring a fresh approach. Online
copywriters look at your business from a prospect or customerís point of view.
A search engine optimization copywriter concentrates on selling your
products and services.
An experienced Web page content writer adds credibility and a look of
professionalism to your Web site.
A search engine optimization copywriter enhances traffic which generates
sales which increases revenues.
Professional Web site content copywriting services are part of the